Every day, more than 100 tonnes of vegetables are imported to Cambodia. How can we promote local produces in the midst of mass imports from neighboring countries?

Start an online movement to support Khmer fruits and vegetables. We give the movement the name “Planted by Khmer” to inspire a sense of community and pride. We connect with consumers through cheeky fun facts about Khmer fruits and vegetables, cooking recipes, farmers’ stories, and local store promotions. We feature good farming practices from local farmers to evoke a sense of quality and safety.

Concept Development | Brand Naming | Content Strategy | Copywriting